Close customer contact and a high level of innovation are the two prerequisites for a flexible response to customers’ individual requirements and specific processes. These form the basis of the tailored services and applications with which Clariant helps its customers to meet their operating and financial targets. Customer requirements are usually centered around two challenges: making manufacturing processes faster and more cost-efficient; and adding new or improved features to end products. Clariant is closely involved in developing these product features and constantly seeks potential for improvement so as to be a knowledgeable advisor for its customers.
Accordingly, the Clariant business strategy is based on the areas in which the group is particularly strong: synthesis, colors, surface effects, innovation and application development. The aim is to provide excellent services that offer clear added value for customers from a wide variety of industries and contribute to their market success. At the same time, this enables Clariant to gain an advantage over emerging competition from Asia. In this way, Clariant aims to achieve a leading market position and further growth. |  |
 |
|